Via Bernie at Plancks Constant:
Now that Hostess is going out of business, it might be time to learn 13 things you didn't know about Twinkies:
How the Twinkie Got its Name
The year was 1930, one year into the depression, and the Continental Baking Company in Indianapolis, the maker of "Wonder Bread," had a snack line where one of the products was a strawberry-filled shortcake. Plant manager James A. Dewar was driving through St. Louis when he came across a billboard ad for shoes from the "Twinkle Toe Shoe Company." A friend suggested the name “Twinkle Fingers” for the snack, but Dewar shortened it to "Twinkies."
Interestingly, in those days, bakers not only made the product but also delivered it to the stores. Today, thanks to unions, drivers who deliver bread cannot also deliver cake products or vice versa, thus ensuring that the company inefficiently and unprofitably hire two drivers where one would have done quite nicely. And certainly bakers today would never be permitted by union rules to deliver the product or stock shelves with products.
You must visit Bernie to read the other 12 things you didn't know about Twinkies.